What Your About Page Should Really Be About
This just in… your About Page is not actually about you, it’s about your client.
ALL of your content needs to be about your client, but for the sake of today’s lecture, we’re going with the page most entrepreneurs think is meant to house their life story. If this is you, know you’re in good company, I thought so, too.
But as luck would have it, your audience doesn’t really care about your core values, credentials or how you take your coffee.
Don’t believe me? Next time you go to a company’s about page… take note of what you’re looking for. For the sake of time, I’ll spare you the research, you’re looking for…
If that company can meet your need
how they do it
If you make it this far, honestly people read two sentences and if they get the info they want they start looking for the price or the connect button, buuuut if you’ve got the random extra minute to kill you might stick around to get to know a tidbit or two on the human behind the website- this is where you are given the opportunity to share your story as it relates to your clients’ needs, so really this part is about them too or if you MUST share things about yourself (this works well if you are your brand…. Ahem Hey I’m Kelli) then share quirky facts in list form. Lists feel like far less of a commitment and at least the quirky facts act as entertainment, so again the list is actually about them, too.