What’s the Why Beneath the Why?!

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I want to tell you a little bit today about why I started designing websites and writing for other entrepreneurs.


I did not start out in Marketing. In fact, it was the area of my business that made me want to give up and hide under the covers. You see my entrepreneurial journey began as an entrepreneur. I was an aesthetician opening a mini spa in Portland Oregon. I knew nothing about marketing. Nada. I was just crazy passionate about helping people achieve skin they felt comfortable in. It wasn’t until I was in Business of for 5 years and underwent 3 Rebrand brigades that I started to realize I was not alone in my website and writing frustrations and how it could stop a lot of talented people from starting.


Yes, I love making shit pretty. I’m a sucker for decorating and I really like connecting with people through the written word, but deep down, my ultimate giddy up is what this planet would look like if we were all really getting after our passions. In short, there would be more happy people. Happiness is contagious, so you see where this is going.

My “big why” is… helping others get past the barriers to entry in starting their business.

Because it’s easy to lose your reason for starting when you can’t figure why your domain isn’t transferring, what your logo should look like and what to say to your ideal client in a way that conveys, connects and ultimately converts. This is A LOT to figure out when you’re just trying to muster the courage to ditch your 9-5 and let people know about this ‘crazy’ idea you have.

I’m not sure what your situation today is. But I want to ask you ONE question:
WHY do you want to __________?


Think about it for a second. Most likely, there are real reasons, important reasons.

Goals you want to achieve, things you want to do, people you want to spend time with - and having a brand that’s rooted in you that is put on display through a beautiful website, clear and connectable content is a means to that end.

So I want to know: What are some of YOUR reasons for wanting a website that makes you all the giddy to direct people to?
What is your ultimate goal on this entrepreneurial journey of yours?


I know there’s a bigger reason behind your plans, your dreams, and your ideas. It’s not to help people lose weight, go keto, ditch their day jobs just for the sake of it.

Maybe for you it’s [freedom, independence, a sense of calm, more time with family, etc]. So what is it for you?

WHY - really WHY - do you want to ________________?

Email moi or comment below and tell me your why, I love hearing from you! :)

Helping see what’s possible,

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